Spooky's Drive In Theatre
Design Objective:
Create a cohesive promotional set consisting of a poster and postcards for a drive-in theater, demonstrating an understanding of visual hierarchy, typography, and layout while maintaining consistent branding across multiple print formats.
Design Brief:
For this project, I designed a promotional poster and a series of postcards for a drive-in theater, focusing on establishing a strong visual hierarchy and clear typographic organization. I utilized scale, contrast, and a deliberate color palette to ensure that key information—such as the theater name, featured films, and location—is both readable and impactful. To maintain a cohesive brand identity, I adapted the primary poster layout into a smaller postcard format, ensuring consistent imagery and aesthetics while adjusting the composition to suit different scales and purposes. The final outcome demonstrates my ability to guide a viewer’s attention through thoughtful layout decisions and a unified design system across multiple print formats.
Spooky's Branding
Postcard Examples
